Tatayoyo delivers an evolution to the pepper category

‘The volatiles make Tatayoyo enjoyable in a myriad of ways’

Matt DeCeault, Produce Innovation Manager for US at Sprouts Farmers Market, comments: “Tatayoyo has a unique flavour profile that delivers an evolution to the pepper category currently dominated by peppers that are all sugar, but not much else. This pepper is sweet and has the volatiles making it enjoyable to consumers in a myriad of ways. Besides the flavour with actual volatiles, Tatayoyo offers aroma – especially when cooking – as well as a crunchy texture and a long shelf life.”

“As Sprouts Farmers Market, we are focused on delivering healthy, enjoyable eating experiences to our customers in the US. When the value proposition of a unique-tasting pepper such as Tatayoyo resonates with consumers, it fulfils our mission and keeps our customers coming back to our 386 stores in search of those experiences. We are looking forward to building a pipeline of high-quality, nutritious and convenient vegetables that consumers desire to make Sprouts Farmers Market the premier retailer for fresh produce in all the markets we serve.”

‘Children just love the extremely tasteful Tatayoyo’

David Perie, Account Manager, Retail & Foodservice at Rijk Zwaan USA, says: “When my colleagues’ kids come to our office, they run to me and ask ‘Do you have that orange pepper for me?’ It’s the ultimate goal in my work to make our future healthier, together with our partners. If Tatayoyo can stimulate that, it is our greatest reward. And those children are right: the explosion of aromas when you eat or cut Tatayoyo makes it the most exciting and wonderful pepper I have ever eaten.”

“We are very pleased that Sprouts in the US were the first to embrace Tatayoyo. In January, Tatayoyo started hitting the shelves at the Sprouts Farmers Market. We will support their social media campaign with Sprouts’ chefs, bloggers and influencers and help to organise tastings and promotions in their shops. And that’s just the beginning of how Tatayoyo can move businesses ‘freshly forward’,” he states.

Explore the unknown!

Explore Tatayoyo at Fruit Logistica in the Innovation Passage between Halls 20 and 21 or at the Rijk Zwaan stand (Hall 1.2, D-13)! In the innovation Passage you can also vote for your favourite innovation. Voting forms are available in the special FLIA exhibition areas and they are also included in the official Fruit Logistica Exhibition Guide which is distributed to visitors at the exhibition.

Join Rijk Zwaan in moving Freshly Forward

‘Freshly Forward, from Foundation to Future’ – this is the theme Rijk Zwaan has chosen to encapsulate its roadmap for tackling today’s challenges, together with its partners. We will be presenting robust and resilient solutions as well as inspiring innovations at Fruit Logistica 2023 (Hall 1.2, D-13). One of the highlights is our snack pepper Tatayoyo, which has been nominated for the 2023 Fruit Logistica Innovation Award. You are also welcome to visit the Rijk Zwaan Retail Centre in Berlin – the company’s very own experience and consumer research facility. Join Rijk Zwaan in moving Freshly Forward! Read more inspiring stories on this page.